The Premise. Phones and other essential items take up valuable space in pockets and purses. They also cause for a messier lifestyle with everything floating around willy-nilly.
The Product. Snap offers a better way to keep your life organized. Snap is an accessory for your phone, tablet or any other portable device that attaches to other essential items such as money clips or earphones. This nifty product can even be used as a mount to put on bicycles or the backs of car seats. Using a male/female connector system, one side sticks to the device using a strong adhesive while the other side clicks into place.
The Pitch. Snap’s snappy video is silly and fresh, making fun of “too cool for school” campaigns. The creators are smart and use the rest of the campaign to articulate problems they’ve encountered with other mobile accessories and say how their product solves those problems. They really emphasize the fact that Snap isn’t the type of accessory that changes with each new device, but that it is universal and adaptable. Pictures towards the end of the campaign show different ways to use the product. These creators from Utah hope to raise $40,000 in a 45-day run on Kickstarter.
The Perks. Snap keeps it simple with only four reward tiers. Right now, Snap’s creators are only offering the wallet and earbud attachments separately. Both go for early-bird prices of $10 and later-bird prices of $12 with estimated delivery set at May 2014.
The Potential. Snap presents an efficient way to organize your life with tons of different possibilities. Lately, lots of other products have been trying to do just that. The Sinch is a small accessory that keeps your earbuds untangled, but can only be used with earbuds. The Nerd Herder gadget wallet is a more elaborate, feminine item that can hold a phone, earbuds, money, credit cards and other things all together. Snap seems to be the most compact of these attachment accessories, but one drawback may be that only one attachment can be used at a time. Still, its universality is welcome in the mobile accessory market where most items are expensive and can only be used with one type of device.
Julia Herrick is Backerjack's associate editor. She recently relocated from Canada to New Hampshire where she works in social media marketing and plays the cello for the Portsmouth Symphony Orchestra.