Many fitness devices and trackers offer the same thing. They track activity and create graphs and charts to see progress. Few, however, really take on the motivation of a trainer in order to push users to do more.
Mira is the first wearable fitness device designed just for women. The tracker itself is small and black and either fits onto a stylish bracelet, clips onto clothing or fits in a pocket. With its accompanying smartphone app, it measures steps taken throughout the day along with other activities put in manually. In addition, it tracks food and water intake. Mira makes it easy to see activity and calories consumed per day all in one place.
Perhaps the most unique thing about this product, however, is the tips and tricks it provides, called boosts. These boosts can range from advising users to drink water when they get up in the morning to saying that sweat is really “fat crying”. Anyone using Mira can ask for a boost when they need it. At the end of the day, you can look through how you did in order to determine what to do more or less of.
All in all, Mira is a great product for women, or men too for that matter. Mira should be careful, however, not to fall into the Bic Pen for Her trap, making their product a caricature of what women really need. The boosts are borderline at best, some reminiscent of what a mean girl would say with a sneer, like the above crying fat comment. Even so, the intent behind the product is definitely good. One package including tracker, bracelet and app will cost backers $149 with an estimated delivery of January 2015. Mira is looking to raise $10,000 on Kickstarter.