The Premise. Photographers often have to choose between the simplicity and accessibility of an iPhone or the quality of a DSLR camera. It can take a myriad of cords, set up procedures, and a small army to remotely control the camera shutter of a DSLR, and the state of high quality photography and video would be much higher with a simplified solution to this problem.
The Product. The MaxStone is not a film noir detective but rather a beautiful combination of intuitive technology and minimalist design. Compatible with virtually any DSLR camera, the MaxStone turns the iPhone into a remote control for the camera shutter. Simply attach the dongle to the camera shutter, turn the camera to IR mode, open the app, and you’re ready for action.
The Pitch. The video does a tremendous job of emphasizing and highlighting the simplicity of the Maxstone. They also took the opportunity to show that the MaxStone can help to avoid disaster by reminding you if you stray too far from your camera, and also that the MaxStone can control your iPhone camera as well. Perhaps the most interesting aspect of the video was that the MaxStone was used to record the entire pitch.
The Perks. Project backers quickly claimed three pledge categories that would have landed you a MaxStone for under $30. However, for $35, you can claim their Kickstarter special and receive a vivid green MaxStone, or for $39 you can choose between ore black or indian red. For a cool sum of $3999, you can visit MaxStone’s home city of Beijing, China (round-trip ticket and 7-day stay in a five-star hotel included).
The Potential. The MaxStone has come along way since its inception, and it still has room to grow in areas such as energy consumption and range. Depending on how often it’s used, the battery can last anywhere from six to 12 months, and it only works reliably within a 100-foot range. It’s truly a tool that aims to improve photo taking efficiency, and it even offers in-app explanations and advice for learning photographers. Therefore, it’s a must have for anybody with a DSLR and an iPhone.