The Premise. The Internet offers so much in the way of art, but these beautiful pieces are stuck on screen. We decorate our houses with art on the wall, but must manually change them when the room’s ambience or our taste changes.
The Product. Electric Objects is a computer designed to display art. Using apps and online databases, Electric Objects owners can change the image that the product shows. The screen doesn’t look like any traditional screen, making the EO blend in with other framed paintings and photographs. The frame comes in different colors and materials, just like traditional frames. With the app, it’s possible to change the image on the screen easily via wifi.
The Pitch. Electric Objects’ campaign video shows different rooms and scenes with the product featured. It does well in showing backers how inconspicuous EO looks and how it blends right into any home without looking like technology. The creators talk about how they are partnering with museums and other venues interested in integrating EO into their collections. Logos of different blogs and news sources permeate the rest of the blog along with quotes of satisfied users. Electric Objects is looking to raise $25,000 in a month-long campaign on Kickstarter.
The Perks. Backers can enjoy the EO for $299 at the special Kickstarter price with estimated delivery in May 2015. This comes with a choice of either black or white and a wall mounting kit. The EO costs $499 at its regular price and at this tier, backers can choose between black, white and wood for the frame.
The Potential. Electric Objects has found a way for the beauty of art to meet the convenience of technology. Digital photo frames offer a way for people to enjoy their own photographs at home, but typically look conspicuous. In addition, they only feature photographed images instead of anything else. Electric Objects looks like any other frame, but has so much more to offer. With the vast gallery of images that its online library offers, this product demonstrates its amazing versatility. Its price is reasonable too, considering how much each new painting must cost. However, like most previous digital picture frames, you won’t be able to set it up too far from an outlet without getting creative with the wiring and it may be too bright at night for active use in a bedroom. All in all, Electric Objects is an excellent way for art buffs to explore different images from all around the world in their own homes.
Julia Herrick is Backerjack's associate editor. She recently relocated from Canada to New Hampshire where she works in social media marketing and plays the cello for the Portsmouth Symphony Orchestra.