Drivers typically spend thousands of dollars on fuel for their cars each year. And much of that money is wasted because of the amount of time spent in traffic and inefficient driving styles that don’t take into account each vehicle’s unique engine.
GoFar is a connected onboard diagnostics (OBD) device that can be easily installed by attaching a dongle to a vehicle’s computer using the car’s OBD-II port. The dongle gets attached to the device’s base unit — a small sleek enclosure of LED lights called the Ray — which is placed on the dashboard. When driving efficiently, the base unit glows blue, and, when not driving inefficiently, it glows red. The device then gets paired with an iOS (and later Android) app, which is used to keep track of fuel used, dollars spent on it, and other key driving data. The device cost $149 and will ship in November. Its maker set a Kickstarter goal of receiving $50,000 by June 2.
The device should appeal to a wide variety of consumers, including anybody who uses their car every day and environment-conscious people who want to reduce the size of their carbon footprints. The device faces competition from several OBD-II devices, including Automatic and Fuel Book, but offers enough unique features for it to stand out, including the stylish and useful design of the base unit.