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Famatic tries tapping into the senior market with a cloud-connected photo viewer

The Premise. There’s nothing that grandparents love more than photos of their grandkids. Photo sharing these days is easy with the Internet and social media, but grandparents are notorious for having trouble using these new technologies. From a distance, sharing photos with older people can be difficult.

The Product. Famatic is a digital picture frame with an added touch screen bonus. People can share photos via wi-fi directly to the frame so that grandparents can enjoy a slideshow of new material right from their living room. The 8 GB device connects to Instagram, Facebook and e-mail as well so that people sharing on these platforms can easily upload their photos or videos to Famatic. The screen shows who shared the photo or video along with the caption and allows users to comment on each photo.

The Pitch. Famatic’s pitch begins with a charming video showing a family using the product with ease. It manages to use the same infomercial format that many campaigns use, but does so in a cute way that will make you laugh. The Famatic creators express an interest in the rest of the campaign to connect their product to more social media, including Flickr and Picasa. Famatic hopes to raise $75,000 in their 42-day Kickstarter campaign.

The Perks. This-amped up digital frame from the Netherlands offers a $169 early-bird special for the U.S. which includes shipping and a $209 international early-bird special with shipping included for the EU. At its regular price, the Famatic frame costs Americans $189 and the rest of the world $229. The highest reward tier of $329 offers different color options for backers. All tiers have an estimated delivery date of October 2014.

The Potential. The glory days of the digital photo frame have faded in the wake of tablet popularity. However, cloud-connected frames have some potential. Prior to leaving the consumer imaging market, Kodak had some success with the Kodak Pulse More recently, Flink went the crowdfunding route for its cloud-connected picture viewer, but fell short in its campaign. That said, Famatic is a promising way to share photos with friends and families alike and will improve as its creators add to their product in the future.

Julia Herrick is Backerjack's associate editor. She recently relocated from Canada to New Hampshire where she works in social media marketing and plays the cello for the Portsmouth Symphony Orchestra.