Surrounded by a room full of torn and mutilated bread and all he wanted to do was just spread some real butter on his breakfast bread. The video for ButterUp will likely get a good belly laugh going for viewers who appreciate the savory taste of real butter on fresh bread or toast. The new type of butter knife may very well be the best thing since, um, sliced bread! Created with the concept of a cheese greater in mind, it slices butter into thin ribbon-like strips so that butter can go straight from the fridge and spread evenly without putting holes in bread or toast. For $12AUD butter-loving backers get one product and an expected delivery of March 2015.