The Premise. Home security is a constant concern. Many security companies cost a lot of money and only set off an alarm, leaving you wondering what’s really going on at home. Others are set off by pets or even by yourself when returning home.
The Product. Butterfleye is a small wireless camera that watches over your home while you’re away. It connects with your phone so that you can check in with the camera at all times. This little security guard also has two-way audio so you can speak with whoever you see on camera. With a smart operating system, Butterfleye can not only detect motion, but also easily distinguish between humans and pets. A heat detector registers rapid change in temperature and even fires. The camera is portable and can even be used to take spontaneous photos and videos of fun moments. Those pictures and clips captured can be accessed from the app and shared with friends and family via e-mail or social media.
The Pitch. Butterfleye’s video shoes a modern career woman, mom and wife using the product with ease. It’s simple and to the point. Butterfleye is featured on its very own website and not on a crowd-funding site. The creators of the product have not shared a pre-order goal.
The Perks. One Butterfleye on the site goes for $199, $50 less than the retail price and is set to ship in early 2015. The site also offers a three-pack of Butterfleye for $547.
The Potential. Home security has become more and more simple in the recent past with people avoiding signing costly contracts with security companies and instead opting for a lower-cost option. NOVI, another standalone security device, features a camera, smoke detector and learning software. NOVI lets the user contact the police or help easily when the alarm is triggered. It is unclear whether Butterfleye has the same feature, though since it connects to your smartphone, it would not be hard to send for help if your home is in danger. In addition to its security functions, Butterfleye is also a cool camera that does the work of documenting memories for you, so that you can enjoy the moment. This multi-tasking function along with everything else Butterfleye does makes it a very interesting product. There is certainly room on the security/camera market for Butterfleye.
Julia Herrick is Backerjack's associate editor. She recently relocated from Canada to New Hampshire where she works in social media marketing and plays the cello for the Portsmouth Symphony Orchestra.