Most wearables devices come as wristbands that can be pretty bulky. Companies are just now getting around to the fact that most people don’t want to wear these ungainly devices despite whatever benefits they may offer, and designs are starting to reflect that. In all of this, though, the market for women-worn wearables is practically non-existent.
BioSensive Technologies Inc. has noticed, and has designed the Ear-O-Smart, a connected earring aimed specifically at women. The earring is Bluetooth LE enabled and syncs with any iOS/Android phone to provide an activity tracker, heart rate monitor, and a calorie monitor to better inform users of their body states. The campaign is looking for $30,000 CAD (~$26,300 USD) to get the $149 CAD (~$130 USD) earrings out by June 2015.
This company has truly taken a chance in designing an accessory for women as the challenge, first and foremost, is a design one and not a technological one. In addition, that market is extremely saturated and most women enjoy a large selection of accessories at any one time, so asking for the repeated use of just one will be a long shot. The Ear-O-Smart attempts to address these points by being customizable, but even a few different looks may not be enough.