The Premise. With the onset of a blustery winter comes all of the discomfort associated with it. Delays in public transportation, crowds of people seeking warmth in the recesses of coffee shops, and snowstorms that can slow cities down to a grind make the season unbearable at times. Short of wearing bulky boots or multiple socks, there isn’t much one can do to avoid walking around in the cold with wet and stiff feet.
The Product. Digitsole wants to melt that dread away with the market’s first connected insole. More than a novelty, it has the capability of independently heating up each foot through a companion smartphone application, so you never have to worry about your toes feeling like they’re going to fall off. It multitasks as well, tracking your fitness throughout the day while warming your feet and boasting an advertised battery life between seven hours and a few days, depending on use.
The Pitch. The company’s excitement at having created Digitsole comes through in both the campaign video and text. The video is clear and features company figures speaking about the product and what went into creating it. Rounding out the campaign, the text provides backers with more technical information about Digitsole, including material, weight, and large images breaking the product down into its many parts. A successful goal of $40,000 brings Digitsole to life by the end of the year.
The Perks. Early birds can get these awesome insoles for $99. At a regular price, $179 can also get potential backers a pair, while larger pledges can net them a customized pair, the possibility of multiple pairs for family and friends, or even a pair molded to their feet. All of these perks will ship in December 2014.
The Potential. Digitsole comes to the rescue of all those who have to work or travel long distances throughout the worst of winter, and, for that, its utility has to be praised. There just isn’t anything like this on the market so its uniqueness will ensure Digitsole’s success, as long as it does so without cultivating an unpleasant stench. Digitsole’s one drawback is that it’s only water-resistant, not waterproof. Similarly, even though battery life was addressed in the campaign, testing out capacity and putting it through its paces in real-world situations will definitely yield contrasting results. Let’s see how it works out this winter.