- HidrateMe and Trago, two smart water bottles that can personalize their hydration advice.
- Here, an unprecedented wireless audio tuning device for the real world that allows you to adjust settings such as volume and tone — helpful for when you’re not all about the bass.
Notes: In the podcast, Ross tried to remember the name of the Backerjack feature that pitted similar campaigns head-to-head. It was The Back-Off.
Ross Rubin is publisher and editor of Backerjack and principal analyst at Reticle Research.